Fill in the blank: You’re more likely to successfully re-engage your customers by ______________.

Question: Fill in the blank: You’re more likely to successfully re-engage your customers by ______________.

• layering personalization on top of segmentation
• layering personalization on top of deliverability
• layering segmentation on top of feedback
• layering automation on top of authentication

The right answer was: layering personalization on top of segmentation