Home - Social Media Marketing II Certification - Fill in the blank: The connection between social and commerce essentially involves driving ______ and providing the immediate opportunity to buy. Fill in the blank: The connection between social and commerce essentially involves driving ______ and providing the immediate opportunity to buy. 2shares Facebook Twitter Pinterest LinkedIn Skype Facebook MessengerQuestion: Fill in the blank: The connection between social and commerce essentially involves driving ______ and providing the immediate opportunity to buy. sales awareness costs distribution The right answer was: awareness