Question: Fill in the blank: During the attract stage of the inbound methodology, an inbound business focuses on __________________. (Choose all that apply.)
- becoming a trusted advisor to a prospect
- attracting prospects and customers through relevant and helpful content
- immediately adding value to a prospect’s buyer’s journey
- exceeding a prospect’s expectations in the buying process so that they’ll want to tell their friends and family about your company
The right answer was: attracting prospects and customers through relevant and helpful content and immediately adding value to a prospect’s buyer’s journey