Question: Erica chooses to use a Maximize clicks bid strategy in her Google Search campaign. But she also wants control over what she’s paying per interaction. What step should Erica take when setting up this bid strategy?
- She should make sure the Google Ads system asks for authorization before it decides to bid.
- She should use the Performance Planner to assess seasonal trends and identify what the daily best bids will be.
- To control what she’s willing to pay per interaction, she needs to provide the system with a maximum cost-per-click limit.
- She ought to set her daily budget based on estimated cost-per-click.
The right answer was: To control what she’s willing to pay per interaction, she needs to provide the system with a maximum cost-per-click limit.