Emanuele is about to launch a link-out campaign that directs shoppers to an insurance quote form. He wants to ensure optimizations are made in real-time to best measure the campaign’s performance. Which of the following suggestions would you make to Emanuele?

Question: Emanuele is about to launch a link-out campaign that directs shoppers to an insurance quote form. He wants to ensure optimizations are made in real-time to best measure the campaign’s performance. Which of the following suggestions would you make to Emanuele?

  • Place a pixel on the landing page only.
  • Place a pixel on the last page of the quote form only.
  • Rely on conversion metrics without the use of pixels.
  • Place a pixel on the landing page and all subsequent pages of the quote form until the submission page.

The right answer was:Place a pixel on the landing page and all subsequent pages of the quote form until the submission page.

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