Dreyfus is an advertiser looking to drive purchase for his brand’s products. Which metrics would be best for evaluating his campaign’s purchase goals? (Select 2)

Question: Dreyfus is an advertiser looking to drive purchase for his brand’s products. Which metrics would be best for evaluating his campaign’s purchase goals? (Select 2)

  • Click-through rate
  • Impressions served
  • Units sold
  • Return on ad spend (ROAS)

The right answer was: Units sold and Return on ad spend (ROAS).

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