Darius is an advertiser at an office supply company. He wants to reach shoppers that recently viewed detail pages of other products similar to his brand’s offerings. Which audience would you recommend for Darius to leverage in this campaign?

Question: Darius is an advertiser at an office supply company. He wants to reach shoppers that recently viewed detail pages of other products similar to his brand’s offerings. Which audience would you recommend for Darius to leverage in this campaign?

  • Audiences based on similar product views
  • Audiences based on keyword search
  • Lifestyle audiences
  • Demographic audiences

The right answer was: Audiences based on similar product views.

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