Darci is reviewing an overlap for her brand and notes that one of the overlapping audiences has a size of 4. What does this indicate?

Question: Darci is reviewing an overlap for her brand and notes that one of the overlapping audiences has a size of 4. What does this indicate?

  • The audience is larger than 40% of all Amazon audiences.
  • The audience is 4 times as likely to interact with the brand than the average audience on
    Amazon.
  • The overlapping audience is 4 times as likely to fall into the audience selected for the report than the average audience on Amazon.
  • The overlapping audience is 40% similar to the average audience on Amazon.

The right answer was:The overlapping audience is 4 times as likely to fall into the audience selected for the report than the average audience on Amazon

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