Home - HubSpot Email Marketing - “Comparing two versions of marketing material to determine which performs better” is the definition for what term? “Comparing two versions of marketing material to determine which performs better” is the definition for what term? 2shares Facebook Twitter Pinterest LinkedIn Skype Facebook MessengerQuestion: “Comparing two versions of marketing material to determine which performs better” is the definition for what term? Email analytics A/B testing Segmentation Personalization The right answer was: A/B testing