Brighton wants to understand the time between repeat purchases of his brand’s products so he can find the ideal time to reengage shoppers and drive loyalty. Which audience insight would help Brighton achieve this goal?

Question: Brighton wants to understand the time between repeat purchases of his brand’s products so he can find the ideal time to reengage shoppers and drive loyalty. Which audience insight would help Brighton achieve this goal?

  • Purchase frequency
  • Overlap reports
  • Timing
  • Demographic

The right answer was: Purchase frequency

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