Question: Bellamy wants to advertise his business online by using a Google Search campaign. He knows that he’ll need to determine where he wants to advertise and how much he wants to spend. What’s another key element that Bellamy will need to include to reach relevant users with his Search campaign?
- He’ll have to decide what videos to use in his Search ad.
- He’ll need to select keywords to serve ads on relevant user searches.
- He’ll have to include his business hours.
- He’ll need to select key competitors.
The right answer was: He’ll need to select keywords to serve ads on relevant user searches.