Atlas is an advertiser at a book publisher. He wants to use display advertising to reach shoppers that recently viewed products in the non-fiction category. Which of the following audiences would be best at helping Atlas drive consideration of books in this category?

Question: Atlas is an advertiser at a book publisher. He wants to use display advertising to reach shoppers that recently viewed products in the non-fiction category. Which of the following audiences would be best at helping Atlas drive consideration of books in this category?

  • None of these
  • Audiences based on purchase
  • Demographic audiences
  • In-market audiences

The right answer was: In-market audiences

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