Question: An urban landscaping company is about to launch a campaign directed at potential government customers. These customers typically reach out to them via email. Which campaign objective should be used for this campaign?
- Leads is the best-suited objective.
- Website traffic is the best-suited objective.
- Product or brand consideration is the best-suited objective.
- Brand awareness is the best-suited objective.
The right answer was: Leads is the best-suited objective.