An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their sneaker category. How should they get started with Performance Max?

Question: An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their sneaker category. How should they get started with Performance Max?

  • Use any Smart Bidding strategy to make bids across channels with AI.
  • Limit sharing audience data in order to allow AI to operate without human input.
  • Build strong creatives customized to their sneaker products or offers.
  • Separate their Google Merchant Center account from their Google Ads account to avoid overlap.

The right answer was: Build strong creatives customized to their sneaker products or offers.

Leave a Comment