An online bicycle retailer wants to create a Performance Max campaign to help them drive sales for a new line of electric bicycles. What first step should they take with Performance Max?

Question: An online bicycle retailer wants to create a Performance Max campaign to help them drive sales for a new line of electric bicycles. What first step should they take with Performance Max?

  • Put any Smart Bidding strategy into action in order to make bids across channels using AI.
  • Limit sharing audience data to prevent human input from interfering with AI-powered operations.
  • Build strong creatives that are tailored toward the electric bicycles they’re selling.
  • Make their Google Merchant account separate from their Google Ads account as a means of avoiding overlap

The right answer was: Build strong creatives that are tailored toward the electric bicycles they’re selling.

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