Question: An online bicycle retailer wants to create a Performance Max campaign to help them drive sales for a new line of electric bicycles. What first step should they take with Performance Max?
- Put any Smart Bidding strategy into action in order to make bids across channels using AI.
- Limit sharing audience data to prevent human input from interfering with AI-powered operations.
- Build strong creatives that are tailored toward the electric bicycles they’re selling.
- Make their Google Merchant account separate from their Google Ads account as a means of avoiding overlap
The right answer was: Build strong creatives that are tailored toward the electric bicycles they’re selling.