An advertiser’s marketing objective is to generate leads. How can they optimize their Performance Max campaigns for value?

Question: An advertiser’s marketing objective is to generate leads. How can they optimize their Performance Max campaigns for value?

  • Establish a Maximize Clicks bidding strategy to increase website traffic volume.
  • Come up with a strategy of importing offline values by using enhanced conversions for leads.
  • Begin using a Maximize conversion bidding strategy as a means of increasing conversion volume.
  • Establish value rules based on audiences that have been to a local store in the past.

The right answer was: Come up with a strategy of importing offline values by using enhanced conversions for leads.

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