Question: An advertiser is setting up assets for their Google Search campaign. They create several sitelink assets at the account level and then create more sitelinks for their campaign as well as for a particular ad group. Which sitelink assets will serve with ads?
- The sitelink assets served will always change since they’re based on the user’s query.
- The campaign sitelinks, since campaigns include a collection of ad groups and will serve by default.
- The ad group sitelinks, since the lower-level assets will override the higher-level assets.
- The account sitelinks, since the higher-level assets will override the lower-level assets.
The right answer was: The ad group sitelinks, since the lower-level assets will override the higher-level assets.