Question: An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they’re unsure what to base the figure on. What’s a valid way for them to determine the tCPM for the business’s new Video campaign?
- Decide on the highest amount they’re willing to pay for this campaign.
- Use the estimate in the traffic estimator during campaign setup.
- Slightly inflate the estimate in the traffic estimator during campaign setup.
- Slightly inflate the average amount the account manager is willing to bid for this campaign.
The right answer was: Decide on the highest amount they’re willing to pay for this campaign.