Question: An account manager is setting up assets for their Google Search campaign. They create several sitelink assets at the account level and then create more sitelinks for their campaign as well as for a particular ad group. Which sitelink assets will serve with ads?
- The sitelink assets served will always change based on the user’s query.
- The campaign sitelinks, because campaigns include a collection of ad groups and will serve by default.
- The account sitelinks, because the higher-level assets will override the lower-level assets.
- The ad group sitelinks, because the lower-level assets will override the higher-level assets.
The right answer was: The ad group sitelinks, because the lower-level assets will override the higher-level assets.