Question: An account manager is creating a forecast for an awareness Video campaign with the help of Reach Planner. Why should they use Reach Planner in the same account where they expect to run the planned campaign?
- It’ll pull data from Google Analytics for consideration when making forecasts.
- It’ll analyze the historical performance of shared features, such as negative keyword lists.
- Their default campaign preferences will automatically install into each plan.
- Their plans will save to one place in the interface for easier analysis.
The right answer was: It’ll analyze the historical performance of shared features, such as negative keyword lists.