Question: An account manager has noticed that their Video campaigns have reached a large number of unique viewers, but the frequency is very high. What might the account manager infer from this?
- The creative used in the campaigns is very effective, leading to more views.
- The same ads are being shown to the same people multiple times.
- The ads are being served on a wide variety of websites and apps, leading to diverse viewership.
- The target audience for the campaign is very narrow.
The right answer was: The same ads are being shown to the same people multiple times.