Question: An account manager has been running successful Search and Display campaigns to drive action and now wants to run a Video campaign with the same objective. Why would you recommend that the account manager keep the Video campaign in the same account as the other campaigns?
- More campaign extensions will be available for the Video campaign.
- It’ll allow for faster approval by the system for new ads.
- The Video campaign will automatically use assets from the other campaigns.
- It prevents Google Ads from double-counting conversions.
The right answer was: It prevents Google Ads from double-counting conversions.