Question: An account manager at a media agency is creating a new awareness Google Video campaign that uses custom audiences. They’re considering overlaying Demographics and Detailed Demographics with Custom Audiences in the new campaign. Why should they keep the two audience solutions separate?
- To prevent the average cost-per-view from increasing.
- So the reach of the campaign won’t become restricted.
- So there’s no limit on the types of video formats served.
- To avoid the campaign not being able to run at all.
The right answer was: So the reach of the campaign won’t become restricted.