Amelie is setting up a link-out campaign for her client, a brand that sells home goods. The campaign’s ad mentions a 25% off coupon for new customers. What should Amelie consider in order to promote a positive customer experience?

Question: Amelie is setting up a link-out campaign for her client, a brand that sells home goods. The campaign’s ad mentions a 25% off coupon for new customers. What should Amelie consider in order to promote a positive customer experience?

  • The ad should direct to an Amazon page.
  • The content on the landing page should match the 25% off offer.
  • The offer should be increased.

The right answer was: The content on the landing page should match the 25% off offer.

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