Alify has worked with Amazon to create a campaign that uses an Easter egg for unique shopping queries. For which of the following goals is this strategy LEAST likely to be effective?

Question: Alify has worked with Amazon to create a campaign that uses an Easter egg for unique shopping queries. For which of the following goals is this strategy LEAST likely to be effective?

  • Drive conversions
  • Promote an event
  • Promote an exclusive offer
  • Drive awareness of a new product

The right answer was: Drive conversions

Leave a Comment