Question: After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective. What other action should the restaurant take to make sure their campaign is effective?
- They should use the contact form to ask where potential customers learned about the restaurant.
- They should enable Google Ads conversion tracking.
- They should cross-check their ad schedule against when they received leads.
- They should ask their customers whether they’ve seen the videos.
The right answer was: They should cross-check their ad schedule against when they received leads.