Question: After creating a Video campaign, a fitness studio wants to measure their consideration campaign using a Brand Lift study. When should they set up the study to create the best control and exposed groups?
- They should do it before the campaign serves any impressions.
- They should do it once the campaign first starts serving impressions.
- They should do it once the campaign ends.
- They should do it two weeks after the campaign starts serving impressions.
The right answer was: They should do it before the campaign serves any impressions.