After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?

Question: After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?

  • Use more general keywords for the lower-performing campaigns to continually drive traffic to your products.
  • Increase budget for the lower-performing campaigns to continually drive traffic to your
    products
  • Reallocate your ad budget from lower-performing to the higher-performing campaigns.

The right answer was: Reallocate your ad budget from lower-performing to the higher-performing campaigns.

Leave a Comment