Home - HubSpot Email Marketing - Adding the first name of the contact to the email subject line is an example of which email marketing concept? Adding the first name of the contact to the email subject line is an example of which email marketing concept? 2shares Facebook Twitter Pinterest LinkedIn Skype Facebook MessengerQuestion: Adding the first name of the contact to the email subject line is an example of which email marketing concept? Segmentation Personalization Automation Deliverability The right answer was: Personalization