A winery is preparing a Video action campaign intended to attract customers to their website for their holiday sale. Which of the following creative best practices should they implement to encourage consumer interaction?

Question: How can you determine the target cost-per-thousand impressions (tCPM) bid for a new awareness Video campaign?

• Have a clear call-to-action such as “Learn more.”
• Reach a broad audience with Dynamic video ads.
• Add location extensions to focus on selected geographic locations.
• Link your Google Ads account to your Google Merchant Center account.

The right answer was: Have a clear call-to-action such as “Learn more.”