A Swiss bicycle company is launching a campaign to sell new bikes to customers across the country. Bike model 1 will be advertised to a completely new audience, while bike model 2 will be advertised to an audience that has already purchased products from them in the past. Which criteria below would be the most appropriate target audiences for each product?

Question: A Swiss bicycle company is launching a campaign to sell new bikes to customers across the country. Bike model 1 will be advertised to a completely new audience, while bike model 2 will be advertised to an audience that has already purchased products from them in the past. Which criteria below would be the most appropriate target audiences for each product?

  • Bike Model 1: Geo – All Europe Bike Model 2: Retargeting – Exposed to Purchased.
  • Bike Model 1: Geo – All Europe Bike Model 2: Retargeting – Bike Purchases.
  • Bike Model 1: Contextual – Bikes Bike Model 2: Retargeting – Not Exposed to Purchased.
  • Bike Model 1: Geo – Switzerland and Retargeting – Not Exposed to Landing Page Bike Model 2: Geo – Switzerland and Retargeting – Exposed to Purchased.

The right answer was: Bike Model 1: Geo – Switzerland and Retargeting – Not Exposed to Landing Page Bike Model 2: Geo – Switzerland and Retargeting – Exposed to Purchased.

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