A review of your Sponsored Display campaign shows low Click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?

Question: A review of your Sponsored Display campaign shows low Click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?

  • Use purchases remarketing
  • Use suggested targets and dynamic segments
  • Use lifestyle audiences

The right answer was: Use suggested targets and dynamic segments

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