Question: A retailer wants to create responsive search ads to promote their online business. What should they do to enhance the ads’ performance?
- Write more similar headlines for consistency, and drive a uniform message to users.
- Use one description to reinforce their message and attain a consistent brand message
- Provide at least five unique headlines using popular keywords relating to their business.
- Avoid recycling content from successful expanded text ads in order to create fresh ad content.
The right answer was: Provide at least five unique headlines using popular keywords relating to their business.