A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimizations to help them reach more customers. What’s the value of this retailer using campaign experiments to test campaign optimizations?

Question: A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimizations to help them reach more customers. What’s the value of this retailer using campaign experiments to test campaign optimizations?

  • Campaign experiments randomly chooses how much Search traffic will be diverted to an experiment,guaranteeing statistically significant results.
  • Campaign experiments can help marketers understand whether proposed changes help reach their desired marketing objective.
  • Campaign experiments are used to test Google Ads campaigns against traditional media campaigns, like TV or print ads.
  • Campaign experiments allow marketers to measure the impact of campaign changes and revert back to original campaigns, if needed.

The right answer was: Campaign experiments can help marketers understand whether proposed changes help reach their desired marketing objective.

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