Question: A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimizations to help them reach more customers. What’s the value of this retailer using campaign experiments to test campaign optimizations?
- Campaign experiments randomly chooses how much Search traffic will be diverted to an experiment,guaranteeing statistically significant results.
- Campaign experiments can help marketers understand whether proposed changes help reach their desired marketing objective.
- Campaign experiments are used to test Google Ads campaigns against traditional media campaigns, like TV or print ads.
- Campaign experiments allow marketers to measure the impact of campaign changes and revert back to original campaigns, if needed.
The right answer was: Campaign experiments can help marketers understand whether proposed changes help reach their desired marketing objective.