A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?

Question: A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?

  • You’d know because they filled out an email subscription form.
  • You’d know because they called to ask about a test-drive.
  • You’d know because they viewed an online advertisement for a car.
  • You’d know because they recommended the car on social media.

The right answer was: You’d know because they viewed an online advertisement for a car.

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