Question: A pet supplies shop sells cat food and kitty litter. They’re looking to expand their reach. In which way does AI-powered Search Ads help them reach this goal?
- Phrase match uses Google AI to show ads for queries that include keywords the retailer provides.
- Responsive search ads lets them use company headlines and descriptions to create an ad relevant for each individual query.
- Smart bidding data helps the retailer set the best bid for possible queries.
- Broad match lets the company run their campaign without having to add keywords.
The right answer was: Broad match lets the company run their campaign without having to add keywords.