A pet supplies shop sells cat food and kitty litter. They’re looking to expand their reach. In which way does AI-powered Search Ads help them reach this goal?

Question: A pet supplies shop sells cat food and kitty litter. They’re looking to expand their reach. In which way does AI-powered Search Ads help them reach this goal?

  • Phrase match uses Google AI to show ads for queries that include keywords the retailer provides.
  • Responsive search ads lets them use company headlines and descriptions to create an ad relevant for each individual query.
  • Smart bidding data helps the retailer set the best bid for possible queries.
  • Broad match lets the company run their campaign without having to add keywords.

The right answer was: Broad match lets the company run their campaign without having to add keywords.

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