Question: A pet food store chain hopes it can increase the value of its Google Ads campaign by creating its first value-based bidding strategy. What should it do first?
- Develop a value-based Smart Bidding strategy in the store’s top two campaigns.
- Develop a strong, goal-based measurement and attribution strategy
- Develop a volume-based Smart Bidding strategy across all campaigns
- Develop a big list of negative keywords to prevent traffic from uninterested customers
The right answer was: Develop a strong, goal-based measurement and attribution strategy