A pet food store chain hopes it can increase the value of its Google Ads campaign by creating its first value-based bidding strategy. What should it do first?

Question: A pet food store chain hopes it can increase the value of its Google Ads campaign by creating its first value-based bidding strategy. What should it do first?

  • Develop a value-based Smart Bidding strategy in the store’s top two campaigns.
  • Develop a strong, goal-based measurement and attribution strategy
  • Develop a volume-based Smart Bidding strategy across all campaigns
  • Develop a big list of negative keywords to prevent traffic from uninterested customers

The right answer was: Develop a strong, goal-based measurement and attribution strategy

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