Question: A marketing manager started a Video action campaign one month ago. Two weeks ago, they added In-Market and Custom Audiences to the campaign. Currently, they’ve spent 80% of the campaign budget. What action would you recommend next to grow conversion volume?
- Engage with website visitors by adding the Life Events audience type.
- Re-engage with existing customers by adding Custom Audiences.
- Add Demographics Audiences to re-engage with existing customers.
- Remove audience restrictions with run-of-network targeting.
The right answer was: Remove audience restrictions with run-of-network targeting.