Question: A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding. What should they expect for their max CPV compared to their actual CPV?
- Max CPV is often less than actual CPV because it’s auction bidding.
- Max CPV is often less than actual CPV because it’s a reserve buy.
- Actual CPV is often less than max CPV because it’s a reserve buy.
- Actual CPV is often less than max CPV because it’s auction bidding.
The right answer was: Actual CPV is often less than max CPV because it’s auction bidding.