Question: A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow interest in a product with as many relevant people as possible. What action should they take to help achieve this goal?
- Use masthead ads for a major sales promotion.
- Select the best creative asset and run a single ad.
- Use bumper ads on competitive video content.
- Use video ad sequencing and target CPM bidding.
The right answer was: Use video ad sequencing and target CPM bidding.