A marketer is thinking about leveraging Google’s AI solutions, using their own privacy-safe data, as a means of increasing value from marketing. What is a benefit of using their own privacy-safe data for this purpose?

Question: A marketer is thinking about leveraging Google’s AI solutions, using their own privacy-safe data, as a means of increasing value from marketing. What is a benefit of using their own privacy-safe data for this purpose?

  • The data is a very good indicator of industry-wide performance for machine learning.
  • The data is easily replicable by various teams across their organization.
  • The data can be used to gauge competitor performance.
  • The data is high-quality, originating with their customers

The right answer was: The data is high-quality, originating with their customers

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