A manufacturer of chewing gum recently launched a new spearmint flavor. They’re looking to promote this new flavor to audiences that do not know about their product. Which of the following audiences should they select? (Select 2)

Question: A manufacturer of chewing gum recently launched a new spearmint flavor. They’re looking to promote this new flavor to audiences that do not know about their product. Which of the following audiences should they select? (Select 2)

  • Audiences based on purchase
  • Audiences based on pixel traffic
  • In-market audiences
  • Lifestyle audiences

The right answer was: In-market audiences and Lifestyle audiences.

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