A local food chain is opening a new location and they want to create as much awareness for their store as possible before the big day. They set up a Google Video campaign with “brand awareness and reach” as the campaign goal. What budget type should they use for their Google Video campaign and why?

Question: A local food chain is opening a new location and they want to create as much awareness for their store as possible before the big day. They set up a Google Video campaign with “brand awareness and reach” as the campaign goal. What budget type should they use for their Google Video campaign and why?

  • Daily, since Google Ads will spend their total budget faster than “campaign total.”
  • Daily, since Google Ads will spend their total budget evenly over the course of the campaign.
  • Campaign total, since Google Ads will spend their total budget evenly over the course of the campaign.
  • Campaign total, since Google Ads will spend their total budget faster than “daily.”

The right answer was: Daily, since Google Ads will spend their total budget faster than “campaign total.”

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