A local coffee shop is looking to drive more store visits from their Google Ads campaigns. Why should they consider using a Performance Max campaign?

Question: A local coffee shop is looking to drive more store visits from their Google Ads campaigns. Why should they consider using a Performance Max campaign?

  • Performance Max campaigns that include video ad formats allow advertisers to see an average increase of 13% total incremental conversions.
  • Advertisers can use Performance Max campaigns to choose the websites on which they show ads, which could result in more store visits from potential customers.
  • A Performance Max campaign can help them find new valuable customers across Google Ads inventory through the use of AI.
  • The manual creation of assets allows advertisers to spend time crafting their unique value proposition.

The right answer was: A Performance Max campaign can help them find new valuable customers across Google Ads inventory through the use of AI.

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