Question: A Google Video campaign with “brand awareness and reach” selected as the campaign goal automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy. How does that benefit the campaign?
- By optimizing bids to put the campaign’s message in front of as many relevant people as possible.
- By creating as many impressions as possible in line with the tCPM.
- By acquiring as many clicks as possible according to the daily budget that’s been set.
- By analyzing historical feedback and making adjustments to bids based on performance signals.
The right answer was: By optimizing bids to put the campaign’s message in front of as many relevant people as possible.