Question: A florist chain is looking to generate as much awareness as they can before their special roses go into bloom. They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using “brand awareness and reach” as the campaign goal. Which budget type should the florist chain use, and Why?
- “Campaign total,” because Google Ads will spend their total budget faster than Daily will.
- “Daily,” because Google Ads will try to spend their total budget evenly over the duration of their campaign.
- “Campaign total,” because Google Ads will try to spend their total budget evenly over the duration of their campaign.
- “Daily,” because Google Ads will spend their total budget faster than “Campaign total” will.
The right answer was: “Daily,” because Google Ads will spend their total budget faster than “Campaign total” will.