Question: A family-run bakery has always relied on word-of-mouth marketing, but they want to try a Video campaign to attract larger business contracts. They feel that a campaign with the leads campaign goal is best suited to achieve this marketing objective. What other action should the family take to make sure their campaign meets their marketing objective?
- Cross-check their ad schedule against their business hours to make sure they’re available for calls.
- Promote their YouTube videos on their social media channels to drive more traffic.
- Have at least 10 different ad creatives to run simultaneously.
- Offer a free dessert for every new business contract signed during the Video campaign.
The right answer was: Cross-check their ad schedule against their business hours to make sure they’re available for calls.