A digital marketing manager is working with a national insurance provider and wants to use first-party data in their AI eforts. Before they can start using the data, what question do they need to answer?

Question: A digital marketing manager is working with a national insurance provider and wants to use first-party data in their AI eforts. Before they can start using the data, what question do they need to answer?

  • Is it possible to modify our data collection policies to encourage customers to share as much as possible?
  • In what ways can we begin using this data as quiclkly as possible, even at the expense of alignment with other teams?
  • What are the capabilities for data storage on each of the marketing team members’ corporate devices?
  • To what extent are we aligned with local regulations on data collection and user privacy that help us ensure the proper use of first-party data?

The right answer was: To what extent are we aligned with local regulations on data collection and user privacy that help us ensure the proper use of first-party data?

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