A digital marketing manager has upgraded their keywords to broad match. Which behavior should they build into their regular cadence of optimization to guide machine learning?

Question: A digital marketing manager has upgraded their keywords to broad match. Which behavior should they build into their regular cadence of optimization to guide machine learning?

  • Dismiss recommendations to add relevant new keywords.
  • Create additional phrase and exact match keywords to improve reach.
  • Add Customer Match lists with data older than 90 days.
  • Remove negative keywords that may block relevant traffic

The right answer was: Remove negative keywords that may block relevant traffic

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