Question: A digital marketing manager has chosen to upgrade keywords to broad match. Which of these behaviors should they incorporate into their routine optimization cadence in order to guide machine learning?
- Add more phrase and exact match keywords to improve reach.
- Eliminate negative keywords that could block relevant traffic.
- Ignore suggestions to add relevant new keywords.
- Add Customer Match lists with data that is more than 90 days old.
The right answer was: Eliminate negative keywords that could block relevant traffic.