A digital marketing manager has chosen to upgrade keywords to broad match. Which of these behaviors should they incorporate into their routine optimization cadence in order to guide machine learning?

Question: A digital marketing manager has chosen to upgrade keywords to broad match. Which of these behaviors should they incorporate into their routine optimization cadence in order to guide machine learning?

  • Add more phrase and exact match keywords to improve reach.
  • Eliminate negative keywords that could block relevant traffic.
  • Ignore suggestions to add relevant new keywords.
  • Add Customer Match lists with data that is more than 90 days old.

The right answer was: Eliminate negative keywords that could block relevant traffic.

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